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Horizontal B2B Model

Horizontal B2B is the transaction pattern for the intermediate trading market. It concentrates similar transactions of various industries into one place, as it provides a trading opportunity for the purchaser and supplier, typically involving companies that do not own the products and do not sell the products. It is merely a platform to bring sellers and purchasers together online. 

The better platforms help buyers easily find information about the sellers and the relevant information about the products via the platform.